5×4 Social Media Tips to Make sure you are on top of your Game
Social Media has become a vital cog in the wheels of Digital marketing strategy for every single brand. Your first impression today, is made by your social media profile, as they are your public face...
View ArticleJudging a Twitter Contest by Juggling the Big Data Effectively
Twitter contests have become an intrinsic element in the complex compound to boost brand engagement today. Big or small alike, every brand looking for digital engagement is skewing or has skewed in the...
View ArticleThe Best of FIFA World Cup 2014 as played on Social Media
While Germany walked away with the FIFA World Cup 2014 trophy, the real laurels were won by the world of Social Media. Social Media giants such as Twitter, Facebook, Vine, Instagram etc lived and...
View ArticleCurated, Selected and Handpicked: The Best of #IceBucketChallenge
Unless you have been living under a cave with absolutely no internet connectivity or people to talk to in the past month or so, there is absolutely no way you do not know what #IceBucketChallenge is...
View ArticleRound the Vines in 60 Seconds: 10 Vines Done by Brands on Digital that You...
With smartphones, wearables, tablets and personal computers evolving into providing us with extended immersive experiences, there is a flood of content for everyone to read. Blame it on fast life or...
View Article[Infographic] How to build the Perfect LinkedIn Profile in 15 Minutes
LinkedIn profiles sound a complicated thing. You cannot be casual with them as your prospective employees or employers could deb looking at them and forming an image and conclusions based on what goes...
View Article7 Sensational Time Lapse Posts to Take Your Breath Away
Time Lapse photography has always been the best way of recording slow changes. As a result, not only they are a treat to the eye giving us a feel for details and appreciate the gradual changes in time...
View ArticleHow are bloggers and influencers being leveraged by brands? – #EYIndiaDigital...
A few days ago, I was interviewed for the Ernst & Young (EY) Social Media Marketing India Trend Study. The report is very insightful if you are looking to explore questions like: “What are the key...
View ArticleThe 5 Key Components Of A Successful Facebook Campaign
With 1/6th of the world’s population on Facebook, it is eminently one of the great marketing platform available on digital. Thousands of brands are trying to pull off a great campaign on Facebook...
View ArticleAustralia’s #StopTheViolence Social Movement, Obama on Quora about Iran Deal,...
It is the second week of September and here we are with our weekly roundup. This week, there was a social media driven movement on Twitter to stop domestic violence in Australia. Following that,...
View Article#ActEqual for gender equality, Twitter’s new Video Ad format, and selling...
This week, the usuals continued. Major companies in digital continued to ride the exec rollercoaster. We were not short of campaigns as well. Twitter also continued with its predictable flow and...
View ArticleA Revamped Twitter Login Page, #RideOfThrones Campaign and Exploring Personal...
It has been a Fast & Furious kind of a week, not the least because pretty much everyone in the office went to watch the film given the tragic passing away of Paul Walker. Celebrations too are in...
View ArticleMicrosoft’s Massive Announcement for Windows 10, Facebook’s Effort to bring...
It is May 1st and its Labour’s Day here in India. In fact, not just in India but over 80 countries celebrate the Labour’s Day celebrating the inception of labour rights. The concept was started first...
View ArticleHow Social Media has risen in Rural India, Auto Playable Twitter Videos,...
It’s that time of the week once again, where we are winding the clock down after yet another productive week at the office. While our Bombay colleagues continue to enjoy the rains, the Delhi office is...
View ArticleFind your Fast Campaign by Nike, Recreating the famous Jurassic World Scene...
It’s the first week of July and we have crossed the half way mark of the year 2015. It has really been just a blink of an eye and lot of water has passed under the bridge that 2015 is. With fresher...
View ArticleAdvertising on Buzzfeed, Facebook’s M and Curious Case of Social Media and...
We are at the verge of August’s last weekend and an end to the 2nd month of Q3. We got to see a social media post go viral and become a national news in India to Facebook’s run into the mobile digital...
View ArticleHulk vs Ant-Man in Coke Mini video, OK Go goes viral on Facebook and the...
It has been a happening week on Digital. There was an end brought to the epic battle between Free Basics by Facebook and Net Neutrality advocates in India. We saw Hulk chase Ant-Man in a...
View ArticleDeepDrumpf the Twitter bot, Major League Baseball’s Snapchat Deal, BBC on...
It was a significant weekend! India had its 2016 make of international digital advertising and marketing conference ad:tech New Delhi. We were delighted to have honor to be Digital Partner of the...
View ArticleGoogle’s plan for India, Facebook Copyright issues & Japan’s online stalking...
A new year. A new beginning. And some new year resolutions you are most likely to set and forget. If you, the ‘ mighty marketer’ look to raise the bar and deliver an extraordinary customer experience,...
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